Western Sydney · concept review
Same content, same data layer — four distinct design systems. Each is a complete, responsive homepage concept built to be lifted into the CMS. Pick a direction, or mix the best of each.
In the spirit of OECD
An institutional, data-forward concept built for the 3-second government test. Editorial typography, evidence and position statements front and centre.
In the spirit of C40 Cities & WSBC
A dark, cinematic, advocacy-led concept. Each priority reads as a living campaign with recent wins and current asks. Built to rally and to be shared.
In the spirit of the South West Sydney Alliance
A bright, modern regional dashboard. Region-first storytelling, a live-feel data hub and a genuine members layer in a warm, optimistic system.
Modelled on OECD.org
A faithful recreation of the OECD.org visual system — clean white, institutional navy and bright blue, with a split hero, circular-arrow links, topic tiles and a data-insights layer.
Open with Western Sydney — its scale and stakes — not the org.
Six priorities as living campaigns: wins, asks and evidence.
A working tool for councils, not a broadcast noticeboard.
Scale, asks and credibility, legible to a minister’s staffer.
Works hard on a phone between meetings and on a desk.